1. Eye catching. The best way to be eye catching is to use videos. Videos are 56% more engaging than text, because people see movement on their feed and are likely to stop and watch the video. An exciting title and description are also important.
2. Value. The content must bring value to the customer: new information, a discount, giveaway, or anything else that brings value to the viewer.
3. Call-to-action. You must give viewers a reason to like/share the post, visit your website, or call you. You also need to give them an easy way of doing so.
Once you have followed these three steps, you will be well on your way to online growth and return on investment!
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