How to Create Engaging Content – Social Media Marketing 101

If you’re going to spend money on an advertisement, it should be engaging so that your advertising dollars will stretch into viral marketing (Read more on Viral marketing and how it works). So how do you know if your advertising is engaging? Just follow these 3 rules when creating your ad:

1. Eye catching. The best way to be eye catching is to use videos. Videos are 56% more engaging than text, because people see movement on their feed and are likely to stop and watch the video. An exciting title and description are also important.

2. Value. The content must bring value to the customer: new information, a discount, giveaway, or anything else that brings value to the viewer.

3. Call-to-action. You must give viewers a reason to like/share the post, visit your website, or call you. You also need to give them an easy way of doing so.

Once you have followed these three steps, you will be well on your way to online growth and return on investment!

If you’re a business owner that wants to know more about how you can run engaging ad campaigns, fill out our contact form and we will get back to you for a free online evaluation and consultation for your business.

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