We’ve written before about why businesses need social media. But once you see the value in being social, how do you know where to start? Every business has a different audience, and not every social platform is appropriate for reaching their target clients. That said, Facebook is one of the most versatile social hubs in terms of audience and tools, and it’s hard to go wrong with a business account! So here are some top tips for how to use Facebook for businesses:
Facebook is one of the most versatile social hubs in terms of audience and tools.
Why you should get a Facebook account:
- Free business listing
- Free platform to share content
- Free to connect with your community
- Access to awesome ad tools and audience identifiers
Did we mention it’s free? One of the most underrated selling points of social platforms is how accessible they are to businesses of any budget. It’s rare, but we’ve seen some companies enjoy decades of success with no website at all! Word of mouth through social media counts for more than you’d expect. Even if you do the bare minimum to set up a page and rarely post, your Facebook account is a great way to list your business locally and start promoting your services.
Why advertise on Facebook?
Facebook caters to multiple age groups across the country which gives businesses a huge audience pool. Individuals list detailed info like job titles, locations, universities attended, and more. Because of this, Facebook provides excellent advertising tools that allow you to target small sub-sections of your audience. Is your ideal prospect a 35-55 yr old female homeowner, college educated, within 15 miles of the metroplex and a $75k+ salary? Facebook can advertise to them!
What ad tools does Facebook offer?
Unlike Google Ads which are primarily text, Facebook ads emphasize photos and video. This gives you more flexibility since you can use photos, short video clips, carousel images, and similar effects to grab attention as people scroll their feed.
Facebook ads also give you access to extensive audience tools and goals. You can choose whether to advertise for traffic, leads, calls, link clicks, or general impressions to spread brand awareness across a wide audience. The flexibility shouldn’t be overlooked, especially if you are a direct-to-consumer business!
If you’ve ever wondered how ads on Facebook sync up with your purchasing habits, this is it! Facebook Pixel furnishes a snippet of code you add to your website. Anyone browsing your site accepts cookies, and the pixel cookie keeps track of what actions they took while visiting (like whether they added something to their cart).
Pixel also adds that person to a list of people who’ve visited your site previously, and you can choose to advertise specifically to them on Facebook. If this all sounds very big-brother, you’re not entirely wrong. But from a user standpoint, websites using pixel can’t actually see your name or actions specifically. Facebook doesn’t give out an actual list, they only furnish an option to advertise to previous visitors. So data remains protected while you as a business owner can send your message to those most likely to be interested in what you’re selling.
Use Facebook to promote content off-site
Facebook gives you another platform to promote content and specials. If you publish a blog for SEO on your website, share your articles on Facebook to increase visibility. You can even Boost posts and make them function like ads, so people outside of your followers can see it. This is a great way to promote content while you grow your followers.
Is Facebook really that popular?
It’s more popular than ever! Here’s a blurb from Omnicore citing some 2020 stats for Facebook users:
“Of all the people on the internet, 83% of Women & 75% of Men use Facebook.”
More than that, over half of every age group who uses the internet also uses Facebook. The lowest number of users clocks at 62% of seniors 65+, while users aged 18-29 come in at 88%. Not everyone engages with businesses on Facebook, but that’s a large pool to swim in.
So get started!
Head over to Facebook to set up a business account. If you want the full scoop on how to get the most out of your online presence, we recommend downloading our free marketing guide! It’s full of tips for everything from social media to web and logo design.
And if you found this article useful, let us know! Be sure to follow our social media for weekly articles to help you make the most of your business.