Did you know businesses that want to grow should spend from 5% to 12% of their revenue on advertising? Most businesses recognize they have to advertise to reach customers, but where so many slip up is funneling money into the wrong marketing formats for their goals.
If you want to maximize your return on investment and make every ad dollar count, you should consider increasing the role digital marketing can play in your marketing strategy.
How is Digital Marketing Cost-effective for Your Business?
Social Selling
At least 62% of expert salespeople use social selling to close more deals. People nowadays use social media to research products and services, make recommendations, or read reviews. Social selling enables your business to give buyers help and answers when necessary.
Having a team of savvy social media marketers for this online advertising strategy is recommended. Once they connect with potential customers, the marketers have a chance to sell the product/service. Social selling engages buyers long-term, thus enhancing sales efficiency and sales conversion.
Retargeting Ads
Generating targeted traffic is a must if you want your digital marketing strategy to succeed. One way to guarantee you valuable traffic is by using retargeting ads.
Retargeting ads build a quality audience. Using your target audience’s interests, online trends, and demographic data, retargeting shows ads to people who are actually looking for your products/services. Therefore, it connects a buyer to your business at the right time! Retargeting can also be employed on customers that have bought from you before.
Retargeting ads are a subtle introduction or reminder of your company’s value to your audience. Retargeting also helps your business tweak future strategies to reach the right audience.
Pay-Per-Click Ads
Nearly 45% of businesses include PPC in their online advertising campaigns to attract their target audience sooner. PPC lets you display value propositions that your online audience finds relevant to their search.
Using the right phrases (keywords) on the ad’s meta-tag and the headline is important. If used correctly, PPC can help your business generate a high ROI while allowing you to convert more customers without exceeding your ad budget.
Low-cost Advertising
Online marketing can work even with a low marketing budget. You can modify your business’s social media posts to be on trending topics related to your brand. You can A/B test Google and social ads and only funnel money into the highest performing campaigns.
You can also use email advertising and surveys to get reviews and feedback from buyers. These tools will help you know what your target audience likes or dislikes about your business. You will also know what content connects best with the audience.
These low-cost strategies offer consumer engagement. Using your analytics to fine-tune your marketing strategies makes it easier for the sales and marketing team to convert sales.
Takeaway
Online advertising is broad, and whether you use a website, social media platforms, or ads, you aim to reach your target audience – and what better way to reach your potential customers than the internet? Simple digital marketing strategies can go a long way in improving your company’s marketability and productivity.
Interested in talking with us about a unique digital marketing strategy for your company? Give us a call! 682-719-0085
