Pathfinder Brewery

Graphic Design | Custom Cans & Glassware

Benbrook, TX

The Project

This brewery made INCREDIBLE BEER! But they were struggling to connect with their audience and get the word out. They came to us looking for true creative collaboration – they wanted new ideas and creative solutions to tell their story and give their customers an exciting experience worth telling friends about. 


We helped identify their primary connection point wiht customers, which is a shared passion for quality craft beer and outdoor adventure. We developed cohesive graphics based on scouting manuals and everyday-carry gear that turned into more sales and word-of-mouth advertising. Their new look helped promote anniversary events and generated social media posts from clients showing off their custom cans and glassware.

Custom sales brochures

Pathfinder also needed support on their sales front. They needed a fun and memorable way to share their core line of beers with local taprooms to encourage interest and wholesale orders. With an ever-changing price list, they specifically wanted a write-in option with space for taking notes. So we structured their brochure like a field-guide for spotting wildlife. Their handwriting becomes part of the design and adds unique character. 

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