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Awen Psychological Services

Logo Design | Web Design

New Haven, Connecticut

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The Project

Dr. Lauren Linn practices compassionate psychotherapy and welcomes every client with gentle inclusiveness. She needed an online presence to communicate her availability and allow potential clients to make a connection. She also wanted to build a brand around a symbol of personal significance centering on integration of mind, body, and spirit. 

Results

We researched the history and meaning of the traditional Awen symbol, and incorporated the elements into a unique logo that embodies the individual’s journey to self-integration. The dots (the self) may be moving down or up through the waves of adversity, but there is always a journey in progress. The semi-colon signals intent to carry on and build on what came before. 

Awen

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Cresting Wave

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Semi-Colon

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