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HAF Loungewear

Web Design | Ads | Social Media | Content Creation

Fort Worth, TX

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The Project

HAF Loungewear is an apparel line made for and by high-achieving people who partake. Their mission is to break negative perceptions about stoner culture and show the creative, expressive and successful side of living the high life.

They needed their ecommerce platform overhauled to truly showcase their clothing line, paired with social media support to connect their messaging to their audience.

Results

We dove into streamlining their Shopify site for users on the frontend as well as for their internal tracking on the backend. We developed the creative direction for their product photography and social presence, working with local photographers to capture the fun, casual cool of their apparel. We run targeted advertising to bring sales and spread the word! 

Professional Photography

We sourced local photographers and studio space to capture the casual coolness of their brand. In addition to filling out their social media presence, we updated all products in their shop with real photography on real models. 

TikTok & Reels

We produced short-form video content for social media use. Capturing the vibrance of their clothing in action helped energize their client base and attract more attention to their ecommerce site.

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