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Logo anatomy: What do you call the parts of a logo?

Different parts of a logo

@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@ Whether you’re a designer pitching to clients or an owner working with your creative team, it helps to know how to talk concisely about what you need. We’ve had our share of lingo barriers to overcome and we’ve got our definitions down, so here’s a brief rundown on logo anatomy and what to call each […]

Logo Lingo : What are the different types of logos?

Different types of logos

@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@ We’ve had several logo design clients come to us recently, and the topic of logo lingo has come up. Most people can come up with a handful of famous logo examples if pressed…Coca-Cola, McDonald’s, Starbucks, Apple. But there are actually several different types of logos, and that’s where many get confused when it comes […]

How to use Facebook for Businesses

how to use facebook for businesses

@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@ We’ve written before about why businesses need social media. But once you see the value in being social, how do you know where to start? Every business has a different audience, and not every social platform is appropriate for reaching their target clients. That said, Facebook is one of the most versatile social hubs […]

Digital Freebie: 5 steps to marketing your business right.

free marketing ebook resource

Download Here! Whether you’re just starting out with your business or exploring new avenues with your established brand, the hardest part is often knowing where to start. Technology is constantly evolving, and even marketers and web designers like us scramble to keep up! That’s why we developed this free guide to help business owners and […]

How to rank your Fort Worth business higher on Google in 2020

Search engine optimization chart

@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@ It’s 2020, and while most of us are making resolutions to cut back on caffeine or drop a few pounds, business owners are setting their sights bigger on profit and growth. For many, that means taking a hard look at how effectively you’re capturing traffic online. It’s not enough to just put your website […]

How to vet a digital marketing agency

woman with binoculars

So many options, so little time! Here are 3 solid tips to help you vet a digital marketing agency and decide in minutes if it’s worth setting up a meeting.

How to improve click through rate for Google Ads

Laptop showing Google Analytics

@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@ If you’ve ever run a Google ad yourself, you know there are dozens of metrics to master to accurately measure success. From effective audience targeting to measuring clicks and conversions, a lot goes into making your ad investment pay off. One of the biggest indicators of ad performance is Click Through Rate, which describes […]

What is click through rate?

@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@ If your business is beginning to advertise online, you’re likely encountering lots of new metrics. Whether you’re managing ads yourself or receiving detailed reports from your partnered marketing agency, you need to know how to evaluate the effectiveness and success of your efforts. Our latest blog series will help you do that by addressing […]

How to hire a creative marketing agency

creative marketing agency forms

@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@ Whether you’re building a brand, launching a new ad campaign, or trying to establish a clean website for your business, at some point you will need to partner with creatives. There are a few things to keep in mind when approaching this task. Firstly, keep in mind that their role is not simply to […]

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