The challenge that any new business faces is how to attract steady customers and consistent sales. However, with the right technique and market growth strategy, a new business can find its footing, attract customers, and thrive. While it is worthwhile to spend some ad dollars on print ads to spread awareness—perhaps by advertising in local […]
Technology grows exponentially. In the field of marketing, we must constantly adapt to new tools and techniques to stay effective. So when someone brings up the scannable QR code, that familiar black and white pixelated square invented nearly 3 decades ago, it’s easy to think it’s old news. However, the QR code is a rare […]
@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@ If your business is beginning to advertise online, you’re likely encountering lots of new metrics. Whether you’re managing ads yourself or receiving detailed reports from your partnered marketing agency, you need to know how to evaluate the effectiveness and success of your efforts. Our latest blog series will help you do that by addressing […]
Getting consumers’ attention is now harder than ever. We share insight into how our brains filter info, and how Targeted marketing gets by the filters.