How to start marketing your new business

The challenge that any new business faces is how to attract steady customers and consistent sales. However, with the right technique and market growth strategy, a new business can find its footing, attract customers, and thrive. While it is worthwhile to spend some ad dollars on print ads to spread awareness—perhaps by advertising in local […]

How QR Codes can Revolutionize Your Marketing Efforts

Technology grows exponentially. In the field of marketing, we must constantly adapt to new tools and techniques to stay effective. So when someone brings up the scannable QR code, that familiar black and white pixelated square invented nearly 3 decades ago, it’s easy to think it’s old news. However, the QR code is a rare […]

How to improve click through rate for Google Ads

Laptop showing Google Analytics

@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@ If you’ve ever run a Google ad yourself, you know there are dozens of metrics to master to accurately measure success. From effective audience targeting to measuring clicks and conversions, a lot goes into making your ad investment pay off. One of the biggest indicators of ad performance is Click Through Rate, which describes […]