What is SEO, SEM, and PPC?

What is SEO - Man raising one eyebrow while reading a map

Looking to learn what SEO, SEM, PPC mean for marketing your business online? Read on to learn definitions and how to talk to marketers about what you need.

Why Your Business Needs SEO – Search Engine Optimization 101


For readers who are unfamiliar, SEO stands for Search Engine Optimization. It is the process used by businesses to rank their website higher on Google to generate traffic to their website. It is the single most valuable marketing tool for businesses, and here’s why: 1. It is WARM traffic. Warm traffic is when the users […]