How to build an effective homepage

What is the difference between a landing page and a homepage?

@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@ If you’re shopping options for designing a website, you may have seen Landing Page design offered at a cheaper price point than full sites. Landing pages and homepages share a lot of similarities. They both serve as an entry point to your website for new users. They should both make the best impression possible […]

Does your blog wordcount affect SEO?

Why does SEO take so long?

@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@ Understanding what SEO is and how it works isn’t overly complicated. Most business owners see the value and necessity in optimizing their website and digital presence for search engines like Google. But many fail to manage their expectation of just how long SEO can take to deliver results. Many SEO agencies recommend contracts of […]

Logo anatomy: What do you call the parts of a logo?

@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@ Whether you’re a designer pitching to clients or an owner working with your creative team, it helps to know how to talk concisely about what you need. We’ve had our share of lingo barriers to overcome and we’ve got our definitions down, so here’s a brief rundown on logo anatomy and what to call each […]

Logo Lingo : What are the different types of logos?

@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@ We’ve had several logo design clients come to us recently, and the topic of logo lingo has come up. Most people can come up with a handful of famous logo examples if pressed…Coca-Cola, McDonald’s, Starbucks, Apple. But there are actually several different types of logos, and that’s where many get confused when it comes […]

How to use Facebook for Businesses

@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@ We’ve written before about why businesses need social media. But once you see the value in being social, how do you know where to start? Every business has a different audience, and not every social platform is appropriate for reaching their target clients. That said, Facebook is one of the most versatile social hubs […]

Digital Freebie: 5 steps to marketing your business right.

Download Here! Whether you’re just starting out with your business or exploring new avenues with your established brand, the hardest part is often knowing where to start. Technology is constantly evolving, and even marketers and web designers like us scramble to keep up! That’s why we developed this free guide to help business owners and […]

How to rank your Fort Worth business higher on Google in 2020

@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@ It’s 2020, and while most of us are making resolutions to cut back on caffeine or drop a few pounds, business owners are setting their sights bigger on profit and growth. For many, that means taking a hard look at how effectively you’re capturing traffic online. It’s not enough to just put your website […]

How to vet a digital marketing agency

So many options, so little time! Here are 3 solid tips to help you vet a digital marketing agency and decide in minutes if it’s worth setting up a meeting.