What is Responsive Web Design, and why it’s essential to your business

@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@ If you’re in the market for a website, chances are you’ve run across the term “Responsive Web Design”. Some are still debating the aesthetics and usefulness of responsive design, while others have embraced it fully as a great solution to issues in our field. Either way, it’s certainly the current trend in websites, and […]

Why Targeted Marketing is So Important

Getting consumers’ attention is now harder than ever. We share insight into how our brains filter info, and how Targeted marketing gets by the filters.

5 Tips For Choosing a Digital Marketing Agency

So you’re on the hunt for a digital marketing agency near you. It may seem easy enough to call around or set up meetings with places that look nice, but there can be some hidden pitfalls you can avoid with just a few easy tips. Take it from one of those local agencies, a well-prepared […]

What is Social Media Marketing?

Hand holding a cell phone with social media apps

Welcome to part two of our digital marketing glossary! We post often about social media marketing because it’s the most direct way to reach your customer base and build relationships. It’s likely you have at least a personal Facebook account, and maybe even a Twitter or Instagram. But maintaining social media for your business looks […]

What is SEO, SEM, and PPC?

What is SEO - Man raising one eyebrow while reading a map

Looking to learn what SEO, SEM, PPC mean for marketing your business online? Read on to learn definitions and how to talk to marketers about what you need.